Keeping a customer’s attention is important, so as a brand or retailer it’s key to surprise your clients. A concept store delivers the emotional connection between brands and consumers and creates unique shopping experiences. US fashion & lifestyle chain Urban Outfitters was the first to provide a multi-layered customer experience based on the principle that [...]
Famous scientist Niels Bohr once said, “Prediction is very difficult, especially about the future”. Unfortunately in those times people did not have any sort of tools to predict the future like we have now. It is now possible for marketing professionals to predict the big lines of consumer behavior for the next 12 to 18 [...]
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