The young generation of consumers spends a lot of time on social networks and other mobile platforms, which makes it a good place to market them in an effective way. But this generation is pretty savvy and not easily fooled. Delving into social marketing isn’t evident for brands, so it’s key to respect the platforms [...]
Famous scientist Niels Bohr once said, “Prediction is very difficult, especially about the future”. Unfortunately in those times people did not have any sort of tools to predict the future like we have now. It is now possible for marketing professionals to predict the big lines of consumer behavior for the next 12 to 18 [...]
The last 12 months have seen an increase of about 125% in the number of consumers in the US browsing the internet through mobile phones. These rising numbers of internet browsing among adults are in the first place the result of extended accessibility of 3G phones.
Averagely around 12% of the mobile phone owners use [...]
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