At Customer Insights we offer a broad range of information about leading edge marketing disciplines, including customer relationship, developing strategies, media and branding effectiveness and customer retention. We focus on the drivers of customer behavior and the understanding of customer needs and trends. Our approach leverages customer insights into the needs; perceptions and behaviors of current and future target groups and involve potential consumers as true partners in the innovation process of your brand.
Keeping a customer’s attention is important, so as a brand or retailer it’s key to surprise your clients. A concept store delivers the emotional connection between brands and consumers and creates unique shopping experiences. US fashion & lifestyle chain Urban Outfitters was the first to provide a multi-layered customer experience based on the principle that [...]
The young generation of consumers spends a lot of time on social networks and other mobile platforms, which makes it a good place to market them in an effective way. But this generation is pretty savvy and not easily fooled. Delving into social marketing isn’t evident for brands, so it’s key to respect the platforms [...]
While teens are completely different than 2 decades ago, new trends among youth are still observed by the same analyzing research methods: sociological surveys, consumption data and multiple indicators. These methods are ongoing, and not really new but still crucial for your brand development and positioning.
Today, consumers have a wide range of information about [...]
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